Somewhere along the line it seems folks have lost the thread that makes the ALS Ice Bucket Challenge so remarkable. It’s not really about dumping ice-water on your head or shaming your friends into doing the same. It’s about raising awareness and funding to battle a horrific disease. So when I was challenged to participate, I accepted – but I threw in a twist I wish more of us would include in our videos.
Enjoy it or hate it, watch if you will. Then consider how you might do something a bit more beneficial than just dumping water on your head. The concept is timeless, so if you feel a need to help someone, do it. You’ll be glad in the long run.